7 Tips For Creating A Personal Trainer Online Training Business Plan

By: Eric Leider, CFP Ⓡ, RLP Ⓡ, BFA ™️

podcast icon

By: Eric Leider, CFP Ⓡ, RLP Ⓡ, BFA ™️

March 14, 2023

7 Tips For Creating A Personal Trainer Online Training Business Plan


Do you need a Personal Trainer Online Training Business Plan?

We think that you do! We strongly believe that ‘Personal Trainers Have The Best Journey Forward‘ as health professionals.

It’s important to have a solid business plan in place. In this article, we’ll explore the key elements to include in your personal trainer online training business plan.

Key Takeaways:

  • Identify your target audience
  • Define your services
  • Set your pricing
  • Create a marketing plan
  • Choose your technology platforms
  • Create a budget
  • Stay organized

Effective Strategies For Your Own Personal Trainer Online Training Business Plan


1. Identify your target audience

The first step in creating a successful personal trainer online training business plan is identifying your target audience. Who are your ideal clients? Are they athletes, busy professionals, or stay-at-home parents? Understanding your target audience will help you tailor your training programs to their needs and preferences.

2. Define your services

Once you know who your target audience is, you can start defining your services. What types of training programs will you offer? Will you offer one-on-one coaching, group coaching, or a combination of both? Will you specialize in a specific type of training, such as weight loss or strength training? Defining your services will help you stay focused and create a clear value proposition for your clients.

For an example of services offered, you can take a look at MVMT Life Planning services here.

3. Set your pricing

Setting your pricing is an important part of your business plan. You’ll want to consider the market rates for online training services, as well as your own experience and expertise. Will you charge per session or per month? Will you offer discounts for long-term commitments or referrals? Setting your pricing strategy early on will help you stay competitive and profitable.

4. Create a marketing plan

Marketing is key to any successful business, and online training is no exception. How will you reach your target audience? Will you use social media, paid advertising, or email marketing? Creating a marketing plan will help you stay organized and focused on your goals.

For a deeper dive into building a marketing platform, read another article on our blog titled “Personal Trainer Marketing Plan: How to Boost Your Business“.

5. Choose your technology platforms

Online training relies heavily on technology platforms, so it’s important to choose the right ones for your business. Will you use a video conferencing platform for one-on-one coaching sessions? Will you create a membership site for group coaching programs? Make sure to research and test different platforms to find the ones that work best for you and your clients.

6. Create a budget

Creating a budget is crucial to the success of your online training business. You’ll want to consider all of your expenses, including technology costs, marketing costs, and any fees associated with payment processing. Make sure to also factor in your expected revenue and profit margins.

Before thinking about your business plan budget, make sure you also consider your personal budget as well. This may be even more important in the context of optimizing your overall life, personal, and business goals. We wrote an article that tackles this topic titled, “Budgeting as a Personal Trainer: How to Manage Your Finances Like a Pro“.

7. Stay organized

As with any business, staying organized is key to success. Make sure to track your expenses and revenue, schedule your coaching sessions, and communicate regularly with your clients. Staying organized will help you provide a high-quality service and retain your clients over the long term.

In conclusion, starting an online training business as a personal trainer requires careful planning and attention to detail. By following these steps and creating a solid business plan, you can set yourself up for success and help your clients achieve their fitness goals.


Additional Reads & Resources

Create a Personal Trainer Business Plan in Six Steps
How to Make a Personal Trainer Business Plan
Personal Trainer Business Plan