Personal Trainer Marketing Plan: How to Boost Your Business

By: Eric Leider, CFP Ⓡ, RLP Ⓡ, BFA ™️

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By: Eric Leider, CFP Ⓡ, RLP Ⓡ, BFA ™️

March 14, 2023

Personal Trainer Marketing Plan: How to Boost Your Business


If you’re a personal trainer, you know how important it is to have a steady stream of clients. But how do you attract and retain clients in a highly competitive industry?

The answer lies in a solid personal trainer marketing plan. In this article, we’ll discuss some effective marketing strategies that can help you grow your personal training business

8 Effective Personal Trainer Marketing Plan Strategies


1. Define your target audience

The first step in creating a successful marketing plan is to define your target audience. Who are you trying to reach? Are you targeting busy professionals who want to squeeze in a workout during lunch hour? Or are you focusing on athletes who need specialized training? Once you’ve identified your target audience, you can tailor your marketing efforts to meet their specific needs.

As an example, the target audience for MVMT Life Planning aims at personal trainers and other movement professionals. Learn why we align so much with personal trainers here.

2. Build a strong online presence

In today’s digital age, having a strong online presence is essential for any business. Start by creating a professional website that showcases your services, experience, and credentials. Make sure your website is easy to navigate and mobile-friendly. You can also use social media platforms like Facebook and Instagram to connect with potential clients and share your expertise.

3. Offer a free trial

Offering a free trial session is a great way to attract new clients. It gives them a chance to experience your training style and see if it’s a good fit for them. Make sure you have a clear process for converting trial clients into paying clients. This could include offering a discount or incentive for signing up for a package of sessions.

4. Partner with local businesses

Partnering with local businesses can help you reach a wider audience. Consider teaming up with a nearby gym, health food store, or sports team. You can offer to provide free workshops or classes to their customers or members. This not only helps you attract new clients, but it also establishes you as an expert in your field.

5. Offer referral incentives

Word-of-mouth is one of the most powerful marketing tools out there. Encourage your existing clients to refer their friends and family by offering referral incentives. This could be a discount on their next session or a free session for every new client they refer. Not only does this help you attract new clients, but it also rewards your loyal clients for their support.

6. Attend local events

Attending local events like health fairs or fitness expos is a great way to promote your business. Set up a booth and offer free consultations or demonstrations. Make sure you have plenty of business cards and flyers to hand out. This is also a great opportunity to network with other fitness professionals in your community.

7. Create educational content

Creating educational content like blog posts, videos, or podcasts can help establish you as an expert in your field. Share your knowledge and expertise on topics like nutrition, exercise, and healthy living. This not only helps you attract new clients but also provides value to your existing clients.

8. Stay in touch with your clients

Staying in touch with your clients is essential for building long-term relationships. Send them a personalized email or text message to check in on their progress or offer encouragement. You can also use a client management system to track their progress and schedule follow-up sessions.

In conclusion, a solid marketing plan is essential for any personal trainer looking to grow their business. By defining your target audience, building a strong online presence, offering a free trial, partnering with local businesses, offering referral incentives, attending local events, creating educational content, and staying in touch with your clients, you can attract and retain clients in a highly competitive industry.

Remember, marketing doesn’t have to be expensive or complicated. By using these simple strategies, you can boost your business and achieve your goals.

Additional Reads & Resources:

10 Personal Training Marketing Ideas To Get More Clients
Personal Training Marketing: Drive More Clients
Developing A Personal Training Marketing Plan
7 Tips For Creating A Personal Trainer Online Training Business Plan